What does the target audience want?

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Learning to Understand Customers

Good evening, friends! Today we offer you for discussion a burning topic on how to conduct research to the target audience and find out what it wants. To do this, we will offer you 5 tricky (and not so) ways that you can easily try yourself in practice.
The first trick: analyze the logs of chat

Calls to technical support, recording or logs of live chats are an unbiscing opinion of users who have encountered a problem, experience a service or want to buy a product. People communicate openly when they are shopify website design  depersonalize. With surveys, you will not achieve such frankness - customers will always keep themselves within. And the crown of this magnificence - you do not even need to lure people to get valuable insights. The main conditions: a person sits on the other side, and the chat is available at least during working hours.

Chat - an opportunity in real time to share a problem with a specialist and immediately get a solution. And this increases trust and strengthens the relationship.

What to pay attention to when analyzing chat logs?

    Look for repetitions: words, phrases, questions, expressions, assumptions.
    Look for the common to understand what topics are of concern to people.
    Identify the categories and calculate the frequency of requests.

vein! You have the top problems that most care about visitors. This information will save a lot of effort and money. For example, this is how you will understand what to write on a blog or how to make a FAQ to get love and recognition of readers/clients.
The second trick: look for useful information in reviews and reviews

Most of the shops are asking for feedback. That's very important. First, it is social evidence that will help others decide to buy. Secondly, you will get acquainted with the language of customers, which you can later use in advertising texts. Thirdly, such data is suitable for quantitative research.



A common business error is to limit the feedback to ratings and estimates, without further a word. Most often, these are useless stars, they do not convince anyone. You will get a lot of units - you will beware of coming. But why this happened, you will never know, because no one wrote anything. And if you were told high ratings, you also do not know anything – why you like, that is special in your business and so on.

Keep in the account, a person is too besieged to leave a high-quality review for nothing, without a promise of something pleasant in return. Offer a discount, a coupon or something similar. Such a system is easy to embody, and it will not hit your pocket much. Intangible benefits can be offered. For example, the title of the best commentator or some insignia for activity. The rest will be made by the user’s ambitions. This system works great on Amazon.

Another option is to offer access to premium functions of the site or services. This is more important for SaaS-company, but the way is also suitable for stores.