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WebsitesA visually attractive website optimized for search engines is an important digital point to attract potential customers. Remember that the buyer journey of car buyers today begins on a computer or mobile phone.To enhance the reach of the website, it is a great idea to add a blog, where you can offer quality and relevant information about the field. The advantage of this type of content is that it contains hundreds of keywords and links (internal and external) that will boost the positioning of your website in search engines.
- Social networksThis tool is very valuable for dealers since it allows Bolivia WhatsApp Number them to generate conversations with the audience . However, for it to be an effective strategy, the messages have to be personalized and focused on the interests of the audience, which is why it is necessary to know your audience very well and on which social networks they are willing to interact with your publications.– in search engines: with paid campaigns (SEM) or with organic positioning work (SEO).
Both options require extensive keyword research and persuasive copywriting to attract customers and convince them that your dealership is the best.By applying analytical marketing to the results of SEM campaigns and SEO actions, you can take advantage of the data and also do retargeting to attract “abandoned cart” users.A very efficient specific positioning strategy for dealership marketing is local SEO. Creating, optimizing and keeping the Google My Business listing updated is essential for this type of business.
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